SUV’s UK augmented reality Co. heads up distraction (TheDriven)

augmented windscreen
Envisics

A UK-based augmented reality (AR) start-up will receive a significant boost to its credibility with its next-generation technology set to make its way into GM’s upcoming Cadillac Lyriq electric SUV.

Back in early October, Hyundai Mobis, General Motors Ventures, SAIC Motors, and Van Tuyl Companies all became shareholders in Envisics, a UK-based start-up designing dynamic holographic technology for augmented reality head-up displays.

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