Tweet of anger about the Burberry Street for Bond Street Station confusing rebrand

Friday Reads – 22 September 2023

RIA calls for Government to keep UK rolling stock factories operating (GlobalRailway)

Burberry’s rebrand of Bond Street station slammed amid commuter chaos (MarketingBeat)

New Assisted Travel Lounge at London Paddington opens (RailUK)

Crafting furniture from remains of a car at the London Design Festival (Dezeen)

European governments starving railways in favour of road-building, report finds (Guardian)

DB finishes digging all 8 tunnels of the Stuttgart 21 project (RailTech)

Amtrak reveals new long distance trainset concepts, w/ lifts, at accessibility hearing (Trains)

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2 comments

  1. I must say, that the sub-headline over the temporary re-namiing of Bond St is spot on.
    “The Natives” – like me – will tut & grumble & make snide remarks, but visitors will be left totally baffled.
    “What were they thinking” [Snip! LBM]

  2. @Greg T

    See also changing the name on the indicators to “London St Pancake” on 21 February 2023, for example.

    Not very useful for non-experienced travellers given that this location in an international travel hub.

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