A new app in the UK called Seatfrog allows rail passengers to bid for upgrades to otherwise empty first class seats for as little as £5. According to the company, the app will open up first class travel by allowing passengers to join auctions on their smartphone up to 30 minutes before departure. So how does it work? Patrick Kingsland (PK): What challenges do passengers face trying to upgrade a ticket? Iain Griffin (IG): There is just so much fragmentation. Say a passenger changes their mind at ...
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