Bus redesigns aren’t a new idea. When Seoul – a city pursuing a car-first approach to surface transportation to satisfy the dreams of an increasingly wealthy population – faced plummeting bus ridership in the early 2000s, the city decided to act. Thanks to bus route redesigns and an extensive network of dedicated lanes, transit ridership surged, helping Seoul return space to people, overcome the seductive status-setting appeal of car ownership, and restore a stunning downtown creek (that ...
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