In the late 1970s the Chrysler Corporation of America was in deep financial trouble. No-one wanted to buy their cars. Lee Iacocca, a former president of Ford Motors who was fired when he fell out with Henry Ford II, was headhunted and persuaded to to take on the presidency of Chrysler to sort out the problems there. It was a smart appointment as Iacocca knew all aspects of the car industry extremely well, having started in engineering but moved over to sales and marketing. When he attended the ...
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