In the late 1970s the Chrysler Corporation of America was in deep financial trouble. No-one wanted to buy their cars. Lee Iacocca, a former president of Ford Motors who was fired when he fell out with Henry Ford II, was headhunted and persuaded to to take on the presidency of Chrysler to sort out the problems there. It was a smart appointment as Iacocca knew all aspects of the car industry extremely well, having started in engineering but moved over to sales and marketing. When he attended the ...
New story alerts
Back us on Patreon
LR is built on community support. Just £1 a month helps us keep writing.Back us on Patreon
Join us for a pint! Our meetups are on the 2nd Thursday of every month.
Recent Active Articles
- Malcolm on The London Reconnections 2017 Christmas Quiz (17:38, 15 December 2017)
- Long Branch Mike on Friday Reads – December 15, 2017 (15:27, 15 December 2017)
- answer=42 on Garden Bridge Review: Isabel Dedring Transcript (12:56, 15 December 2017)
- ngh on Important Information About LR December Drinks! (09:54, 14 December 2017)
- Walthamstow Writer on Mind the Branding Gap: First Crossrail Services to Launch as TfL Rail (21:14, 13 December 2017)